Website Comparison Tool

Type your homepage and a competitor's. My server reads both at the same moment, runs the same ten checks on each and marks the winner of every row, from HTTPS and load time to SEO basics and security headers. It is free and takes a few seconds.

What each row checks, and who wins it

Both homepages go through the same rules. A row where the two values are equal is a tie and counts for nobody; the site that wins more rows wins the comparison.

Secure (HTTPS): The address your homepage ends up on after any redirects starts with https. Yes beats No.
Mobile-friendly: The page has a viewport tag, the line that tells a phone to fit the page to its screen. Yes beats No.
Load speed: Seconds my server waited for the homepage HTML to arrive, redirects included. Images and scripts are not in this number. Lower wins.
Page weight: Size of the homepage HTML in KB, again without images and scripts. Lower wins.
SEO basics: One point each for a title of 65 characters or fewer, a meta description, exactly one H1, a canonical tag and any schema. Out of 5, higher wins.
Content depth: Words of text on the homepage, menus and footer included. Higher wins.
Structured data: At least one JSON-LD schema block in the page. Yes beats No.
Google Business ready: The schema names the business as a LocalBusiness, ProfessionalService or Organization, which ties the site to its Google profile. Yes beats No.
Social sharing ready: The page has both an Open Graph title and an Open Graph image, so a shared link shows a proper card. Yes beats No.
Security headers: How many of HSTS, X-Content-Type-Options, Content-Security-Policy and X-Frame-Options the server sends. Out of 4, higher wins.

Which address goes in the second box

Use the business that shows up above you on Google Maps when you search for your main service in your own area. That is the site your next caller opens right before yours. If you are not sure who that is, how to find your real website competitors walks through it.

The tool reads whatever address you paste, so you are not limited to homepages. Paste the full address of your drain cleaning page and theirs, and the same ten rows compare those two pages instead. You can run up to 10 comparisons an hour, which is enough to fix a row and check it again.

Want the full picture of your own site?

The comparison looks at ten points on two homepages. My free website audit runs 95 checks on your site alone, covering speed, SEO, security, accessibility and email, in about 30 seconds.

Run my full free audit →

Questions about the comparison

How does the website comparison work?

My server requests both homepages at the same moment, the way a browser would, and runs the same ten checks on each one. The table then puts the two results next to each other and marks the winner of every row.

Is my competitor notified?

No. Nothing is sent to them. I only read their public homepage the same way Google does, and neither site is stored.

My site lost. What now?

Fix the rows you lost one at a time and run the comparison again. If you lost the "Social sharing ready" row, your homepage has no Open Graph title or image, and the link preview checker shows which of the two is missing. If you'd like a hand, book a free 20-minute strategy call and I'll walk you through the highest-impact fixes.