Real estate websites at an address you keep, whichever brokerage you join
I build sites for Ontario agents, teams and small brokerages: neighbourhood pages, a seller's form, and your name and brokerage placed the way RECO asks. One payment of $899, $1,499 or $2,999, fixed in writing before I start.
What happens on the day you change brokerages
Keep the page your brokerage gives you as well. The difference shows up when the sign on the office changes.
| What you built | On a brokerage page | On your own domain |
|---|---|---|
| The address on your cards and signs | Usually stops being yours when you leave | Stays the same, so old cards still work |
| Neighbourhood pages you wrote | Stay with the brokerage's site | Move with you, along with their place on Google |
| Enquiries from past clients | Go wherever the brokerage sends that page | Reach your own inbox and phone |
| What has to change | Your whole web presence, from scratch | The brokerage name on the site, and your broker's sign-off |
Two property sites I work on now
Other teams built their first versions. I took them over, and I run what comes after launch.
A listings portal in seven countries
Owners and agents post listings, managers approve them, visitors search by map and price. When it reached me, the admin area, search and photo upload all failed. Read what I repaired.
- 62pages checked after the repairs, none with a server error
- 7countries with their own pages and map
Built for a phone at the curb
A buyer outside a house needs directions, the listing and your number, with no page sliding sideways.
An agency selling land and houses, in two languages
Every new section ships in English and Ukrainian with the same structure and schema.
A site led by one person's name
An agent sells themselves first. This personal brand site I designed and built from nothing shows how that looks.
What RECO and CREA put on your pages
RECO treats any site featuring you as a brokerage website, and holds you and the brokerage responsible for it. I place these from the first draft.
sample listing card
Detached home, 3 bedrooms, 2 baths
1Jordan Lee, Salesperson
2Sample Realty Inc., Brokerage
3Sold on Maple Street, shown with the owner's consent
4Powered by REALTOR.ca
- 1Your name as RECO has it registered, with a permitted title. Short forms and nicknames are out, according to Bulletin 5.1.
- 2The brokerage's registered name, clear and prominent. Bulletin 5.3 calls this a common complaint, so it goes in the page frame.
- 3Naming a property, a client or a sale price takes consent from the people involved. Photos and videos come down when that consent ends.
- 4Listings from CREA's feed carry a Powered by REALTOR.ca badge linked back to the original listing.
Your broker of record signs off on the wording before launch. RECO also expects whoever runs a site to change it promptly, so you hold the domain and hosting and I keep the files ready.
Do you need a live listing feed?
Decide this first, because it changes how every listing page is drawn.
Skip the feed. Your own listings and solds go on by hand, stay online after they leave the board, and read differently from every other agent's page.
Use CREA's REALTOR.ca DDF feed, which draws on a national pool, or your board's IDX. Your brokerage has to agree first, so I ask you to get that answer before I quote.
Each agent gets a page under the brokerage name, and the feed or manual listings sit behind one search. That usually means the unlimited-page plan.
A buyer and a seller take different roads through your site
Most searchers land on one neighbourhood page, so I build from there and not from the home page.
- Searches the neighbourhood by name
- Reads your page on its streets, schools and house types
- Sees homes you sold there, with consent
- Sends a short enquiry to your phone
- Searches what a home is worth in that area
- Lands on a home evaluation page of its own
- Reads what your commission pays for
- Asks for a valuation with the address filled in
Agents in Halton can start from my page on real estate websites in Milton. Those pages need steady work to climb, which is what monthly SEO covers, and your profile on the map is handled by Google Maps management. Your mortgage partner may want the same thing: I also build sites for mortgage brokers.
Three sizes of real estate practice
The same prices as my pricing page, one payment each, live 5 to 7 days after your text is settled.
A solo agent
Up to 10 pages: home, about, three or four neighbourhoods, seller page and contact form.
An agent who wants to rank by area
Up to 20 pages, portfolio pages for solds, a blog, your Google Business Profile connected, and training to edit it yourself.
A team or brokerage
A page for every agent with no page limit, a custom valuation form, schema markup, and 90 days of priority help after launch.
Businesses that already run on my work
My studio has 5.0 from 53 Google reviews, all on the reviews page.
"My website designed by someone else was not working and we were not visible as a company on Google. He did a fantastic job helping me out — he fixed our website, helped us with setting up and maintaining Google My Business, and continues to maintain our website and help with our marketing. Very professional, responsive and easy to work with. I highly recommend Lead Web Studio."
"Liubomyr from LEAD Web Studio create my website when I opened my business. He did excellent job. If you need to create website to you business, the best option is LEAD Web Studio."
What agents ask before they hire me
Does my brokerage have to approve my website?
RECO treats a site featuring you as a brokerage website, so your broker of record should see it before launch. I send a preview link you can forward.
Can I show homes I sold?
Yes, with consent from the people involved. Naming a property or a price without it breaks RECO's advertising rules, so ask at the listing stage.
Do you build the MLS search into the site?
Yes, once your brokerage or board has approved a feed. Tell me which board you belong to and I put the cost in writing before any work starts.
Have you built a site for an agent before?
I work on two property sites that other teams started, a listings portal and an agency site in two languages. Everything else in my portfolio I designed and built myself.
Do I write the neighbourhood pages?
You tell me what you know about the streets and buyers. I draft the pages and you correct anything that does not sound like you.
Can the site be in two languages?
Yes. I already run English and Ukrainian on one property site, and English and Russian on another site. Each page links to its twin so Google shows the right one.
Send me your brokerage and your areas
You get a fixed price back, usually within one business day. These help me quote it:
- Your current page or site
- The neighbourhoods you actually sell in
- Whether you want a listing feed
