One domain, two sites
The card stays at the root, where every printed QR code points. The new site sits in a folder of the same domain, so each link to the domain helps the site that is meant to rank.
Case study · PVC membrane pools & decks
Pool Company Website Design
A pool membrane company already had a phone-style business card that every printed QR code opens. It needed a second site that people could find on Google. The new one lives in a folder on the same domain, so the card keeps working: twelve pages, a page for each service, galleries of their own finished pools and an estimate form that takes photographs.
The Challenge
The company’s first site is a digital business card: ten screens in one page, opened from the QR codes printed on its business cards. Those codes cannot be reprinted, and a one-page card gives Google very little to rank — one address, no page for any single service.
The work itself is hard to sell from a card. A membrane is chosen by colour and texture, the price depends on the pool’s shape and condition, and a homeowner wants to see finished pools that look like theirs before calling.
What the build had to do
- Keep the business card and every printed QR code working exactly as before
- Give installation, renovation, repair and pool decks a page each
- Show finished pools and close-ups of steps, seams and drains, all from their own jobs
- Let a visitor see a membrane finish on a pool, not only on a swatch
- Take estimate requests with photographs, because a price cannot be given without them
- Tell Google which of the two sites to index, so they do not compete
Short answer
A 12-page website for a PVC membrane pool company in Woodbridge, Ontario, working across Canada, built next to its existing phone-style business card on the same domain. Pages for installation, renovation, repair, pool decks, membranes, finished work, work details, the owners, an estimate and contact; an estimate form with photo upload behind Cloudflare Turnstile; structured data with the address, opening hours and services; and the card set to noindex so only the new site is indexed. Designed and built by Lead Web Studio. A build of this scope is $899–$2,999 one-time.
Membranes Shown on a Pool
A swatch the size of a coin says little about a whole pool. On the home page a tilted pool changes its lining when a visitor picks Mosaic, Stone look, Marble look or Light blue, and cycles through them on its own until someone touches it. The four finishes are close-ups from the company’s own jobs, and the manufacturers they work with — RENOLIT, Poolside by CGT and SOPREMA — are covered on the membranes page.
12 pagesA page for each service
What was built
Twelve Pages Next to the Business Card
The card stayed as it was. Everything below was added beside it, on the same domain.
A page for each service
Installation, renovation, repair and pool decks each have their own page with their own photographs; the home page and the installation page answer common questions in structured FAQs.
Their own photographs
A gallery of finished pools and a separate page of details — steps, seams, underlay — with hundreds of photographs, every one from their own jobs.
An estimate with photos
The estimate form lets a visitor attach photographs of the pool, and Cloudflare Turnstile stops the bots before anything is sent.
Described for Google
Structured data on every page gives the business type, address, opening hours, contact point and the services offered — the fields a local listing is built from.
One site indexed, not two
The card is marked noindex, the sitemap lists only the new pages, and a tab on the new site still links back to the card for anyone who wants it.
Why a Folder, Not a Subdomain
The owner first suggested putting the new site on a subdomain. The folder won for a practical reason: every printed QR code, every business card and every typed address goes to the bare domain, and that will not change. Search engines treat a subdomain as a separate site, so those links would have landed on the card while the new site started from nothing. In a folder, they strengthen the same host the new pages live on.
One detail from the build: an animated light-on-water layer over the hero held the photograph back for about a second in Chrome, leaving a flat blue block where the pool should be. The layer now starts only after the page has loaded. If you are adding a second site to a domain that already has history, the same questions come up in website migration.
FAQs
Questions about a build like this
What does a website like this cost?+
A hand-coded build of this scope is $899 to $2,999 one-time, depending on the number of pages and working parts. This one is twelve pages with two large photo galleries, a membrane chooser and an estimate form that takes photographs — the full range is on the pricing page.
Can I keep my old site and the QR codes I have already printed?+
Yes. Here the business card stayed exactly where it was, at the root of the domain, so every printed code still opens it. The new site lives in a folder on the same domain, the card links to it, and search engines are told to index the new site and not the card.
Why does the estimate form ask for photos?+
Because membrane work cannot be priced accurately without seeing the pool, and the site says so before the form. A visitor can attach photographs, so the owners can answer with a real estimate instead of a round of questions.
Is this the same company as the phone-app business card case?+
Yes. The business card is the company’s first site, with its own case study; this is the larger site built next to it for search.
Have a site that works but cannot be found?
Send me the address — I will tell you what a site built for search would add next to it. See my website design packages from $899.
The Same Company’s First Site
The phone-style business card this site was built next to has its own write-up: digital business card website. For the trade as a whole, see pool company website design and pool company websites in Vaughan.
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