Swimming Pool Company Website Design in Ontario

Start at ten. A pool company sells five separate jobs — new builds, liner or membrane replacement, openings and closings, leaks and repairs, and heater and equipment work — and each of those is a different customer arriving from a different search at a different time of year. Add an enclosure and permit page, a credentials page, an about page, a contact page and a quote page and you are already at ten before any city pages. Under that, the site is a brochure and will be treated as one.

Because the pool enclosure by-law is municipal, not provincial. Vaughan sets its own trigger depth, enclosure height and gate rules in its own by-law; cross the city line and you are reading a different council's document with a different permit process. A homeowner searching for the permit rule in their own municipality wants their own municipality's answer, and one page listing city names at the bottom does not give it to them.

Three, and they are separate. The municipality issues the pool enclosure permit and sets the fence and gate requirements. The Electrical Safety Authority takes the notification for the electrical work and inspects the bonding against Section 68 of the Ontario Electrical Safety Code. The Technical Standards and Safety Authority governs fuel-fired equipment, so a natural-gas pool heater may only be activated by a technician holding a TSSA-issued gas technician certificate. None of the three tells the other two what it has done, which is why the homeowner ends up asking you.

Yes, but under the pages rather than instead of them. Photographs of finished pools are the most persuasive asset this trade has and every competitor has them too, which is exactly why they do not differentiate anyone. The gallery closes a customer who has already decided you are credible. The pages are what make them decide it. Build the pages first and hang the photographs off them.

Yes — for Membrane Surfaces Inc., a pool membrane contractor in Woodbridge working Canada-wide. The concept, the visual design and every word of it in both English and French are the client's own; my part was the development and the technical support. It is deliberately a phone-app style site rather than a search build: ten tap-through screens in one document, English and French swapping on a tap, a quote form that takes up to six photographs, PDF invoicing and certificates that open as documents. See the case study.

$899 one-time for up to 10 pages, $1,499 for a larger site with a page per job type and per municipality, and $2,999 where a booking flow, deposits, document handling or invoicing are involved. One payment, fixed in writing before work starts, and about 5 to 7 days once the content is ready. Google Business Profile work is priced separately from $149.